How Entrepreneur Roberto Santiago Built A Destination Mall In Brazil

Roberto Santiago is a Brazilian entrepreneur who is best known for being the owner of Manaira Shopping Mall in Joao Pessoa. He got his professional start by founding a company that custom made boxes for other businesses to sell their products in. Several years of success in this business led to him buying a large plot of land in Joao Pessoa and developing Manaira Shopping Mall on it. The mall was opened in 1989 and quickly became one of the star attractions of the region. He has continued to expand and develop the mall and today it offers not only retail and restaurants but also a university, as well as Domus Hall which has successfully brought many cultural events to the city. Roberto Santiago is a graduate of Pio Marist College which is where he earned his bachelor’s degree. He also attended the University Center of Joao Pessoa, earning his Business Administration degree. Read more on Mundo Do Marketing

Under Roberto Santiago’s vision and leadership, Manaira Mall is the biggest mall in the Brazilian state of Paraiba and one of the largest in the entire nation.

Domus Hall was an addition to Manaira Shopping Mall which Roberto Santiago completed in 2009. The hall is made up of two levels; a lower one for private events and a top level for public ones as well as private events attended by a lot of people such as weddings and business conferences. The top level, which can hold 8000 people, is a concert hall that has held concerts for some of the biggest Brazilian and international music acts in the industry. It can also be completely customized into a space that is perfect for plays, fairs, art exhibitions, and other cultural events. It has proven very popular with citizens in the city because the area hadn’t been able to attract these types of events before Domus Hall was established.

Manaira Shopping mall has a huge food court which includes everything from fast food to high-end restaurants. Roberto Santiago has added onto the food court three times since the mall was first opened so that today there is a choice for every person’s tastes and budget. He also added entertainment options in the mall including a movie theater as well as a huge arcade area with video games and an area with bowling alleys.

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Roberto Santiago has made sure that the retail environment at his mall has something for everybody. The mall includes dozens of clothing brands as well as furniture and electronics. Additionally, the mall has a few banks with locations in the mall. There are also a few spas and salons. Roberto Santiago makes sure that there are regular promotional events going on at the mall which encourages people to make stopping at the mall part of their regular routine.