Doe Deere Dares to Step Outside of Cosmetics Comfort Zone

Doe Deere is turning another page in her book of creativity by adding semi-permanent hair dye to the Lime Crime brand. She has been known for cosmetics for years, and adding this hair dye to the mix is simply another level of creativity that her fans and customers have started to embrace.


It is not common for a cosmetic brand leader to explore hair dye as part of the product line. Cover Girl has never done this. Revlon has never done this. These are the major competitors for Doe Deere. It appears to be something that is going to set Doe Deere in a place where she steps outside of her comfort zone. If she is able to expand her product line like this it will give her the ability to reach beyond the makeup and eyeliner consumer base that she has right now.


Sometimes products that are separated from your core products do not do anything but hurt the business because these products are so disconnected from mainstream product line. What Doe Deere and the addition of the hair dye it is a product that is comparable to the products that she is already selling. The fact that people are fans of her style makes it even easier for her to stay connected with her fans while expanding her product line.


Doe Deere has been fortunate enough to build a brand that has been able to stay at the top even though she is a smaller company. There are more than a million eyes on the Lime Instagram account. This is where Doe Deere advertises the hardest when it comes to marketing. She may not have all of the television ads that some other bigger companies have, but she has found her lane, and she has been able to ride it quite well. She has proven herself to be someone that has had a lot of success for online marketing strategies.


Another thing that has given Doe Deere a huge fan base is the blog that she continues to utilize. It is like she has a group of fans that are patronizing her products and doing word-of-mouth promotion for her. All of this gives her a much better chance of staying in the public eye even longer.


Doe Deere has been able to shift roles as someone that is involved in the testing process, but she also plays a role in marking the brand as well. As the CEO she wears many hats. Her time in the spotlight has become very valuable. She takes every opportunity that she can get to promote her business, and she stays aware of what the competition is doing as well. Doe Deere has positioned herself as a cosmetics leader that is willing to go the distance to keep her fans interested in what she is selling. She has promoted a lively brand of cosmetics that shift gears and remains separate from all of the other similar clones of cosmetic makeup brands that exist. Learn more: