Marketing Legend Bernardo Chua

Philippine native Bernardo Chua is a man who became a marketing legend in the Pacific Rim. He was born in a large family, being the youngest of fourteen children. In his younger years, he had pictured himself growing up to become a doctor. As a very young boy, his grandparents would educate him on the healing properties of the Ganoderma mushroom, a medicinal plant used in parts of Asia for centuries for its health benefits. Although he would never attend medical school, he displayed a true desire to want to help people live a healthy lifestyle. See more of Bernardo Chua at Slideshare.

Bernardo Chua was expected to help with his family’s business. However, due to his knowledge of the Ganoderma mushroom, he was hired by Gano Excel, a company that specialized in selling products infused with the mushroom. His job was to market the company’s products. His knowledge and his good-natured personality made him a perfect fit for the job. Gano Excel was able to add a larger clientele and spread their business all over Asia.

After successfully gaining Asian market share, Mr. Chua believed the time was right to launch a campaign and introduce the Ganoderma mushroom to North America. He was named the president of the Gano Excel division for North America. He moved to California and began to recruit individuals for a massive marketing campaign intended to introduce Ganoderma infused products all over North America. After achieving success for Gano Excel, Bernardo Chua decided to start his own company. In 2008, he founded Organo Gold, a company that also specialized in products infused with Ganoderma. Mr. Chua believes that education is the key to continued business success. He ensures that employees of the company are knowledgeable about the products. He also makes sure to hire the most reputable farmers who are familiar with the Ganoderma mushroom. The success of Organo Gold has been broadcasted on Direct Selling News.

Learn more: https://www.thestreet.com/story/13132871/1/bernardo-chua-expands-organo-golds-operations-into-turkey.html

 

Tony Petrello- His Education

Tony Petrello is known as the CEO of the oil and natural gas drilling giant called Nabors Industries. It is a company with headquarters in Texas. He is also one of the top-paid CEOs in the United States. Part of the reasons why he has performed exceptionally well is because he is a hard worker. He was brought up and taught that all he needs in life is the commitment to achieve the goals he has. This is how he managed to grow from a humble family to now a leading one of the top companies in the world known as Nabors Industries.

Tony Petrello commitment to work is something which saw him work very hard in his early life. He went to a public school, but this did not prevent him from beating students from private institutions hands down. His prowess, especially in mathematics, is something which has earned him a great opportunity in life. This is how he got a chance to study at an Ivy League university. While he was in high school, he demonstrated unique abilities in solving mathematical problems. In fact, he was considered a genius in mathematics. He could solve problems which could only be solved by people at advanced levels of studies.

Tony Petrello was spotted by the Yale University who offered him a full scholarship to study in their university. He was to take a degree in mathematics and be mentored by a fellow mathematics genius in the university Professor Serge Lang. This opportunity opened doors for tony Petrello after completing his bachelor; he started his masters. While in the university he worked together with Serge Lang where they proved numerous mathematical theories. After completing his masters, he felt that there was no need to continue with the degree. He dropped out of mathematics and joined law. He moved to the Harvard School of Law where he graduated with a JD.

After graduating with a law degree he moved to New York where he practiced with a firm known as Baker & McKenzie. In a few years, he had grown to be a managing partner of the law firm because he was bringing many clients to the company. His brilliance continued even in law. He helped many businesses to solve challenges mostly on matters of finances. It is while working for this firm that he met his now employer Nabors Industries. He was handling their case when they realized that he was particularly very good in problem- solving and hired him as their Chief Operating Officer in 1991.

Learn more about Tony Petrello: http://www1.salary.com/Anthony-G-Petrello-Salary-Bonus-Stock-Options-for-NABORS-INDUSTRIES-LTD.html

Doe Deere Dares to Step Outside of Cosmetics Comfort Zone

Doe Deere is turning another page in her book of creativity by adding semi-permanent hair dye to the Lime Crime brand. She has been known for cosmetics for years, and adding this hair dye to the mix is simply another level of creativity that her fans and customers have started to embrace.

 

It is not common for a cosmetic brand leader to explore hair dye as part of the product line. Cover Girl has never done this. Revlon has never done this. These are the major competitors for Doe Deere. It appears to be something that is going to set Doe Deere in a place where she steps outside of her comfort zone. If she is able to expand her product line like this it will give her the ability to reach beyond the makeup and eyeliner consumer base that she has right now.

 

Sometimes products that are separated from your core products do not do anything but hurt the business because these products are so disconnected from mainstream product line. What Doe Deere and the addition of the hair dye it is a product that is comparable to the products that she is already selling. The fact that people are fans of her style makes it even easier for her to stay connected with her fans while expanding her product line.

 

Doe Deere has been fortunate enough to build a brand that has been able to stay at the top even though she is a smaller company. There are more than a million eyes on the Lime Instagram account. This is where Doe Deere advertises the hardest when it comes to marketing. She may not have all of the television ads that some other bigger companies have, but she has found her lane, and she has been able to ride it quite well. She has proven herself to be someone that has had a lot of success for online marketing strategies.

 

Another thing that has given Doe Deere a huge fan base is the blog that she continues to utilize. It is like she has a group of fans that are patronizing her products and doing word-of-mouth promotion for her. All of this gives her a much better chance of staying in the public eye even longer.

 

Doe Deere has been able to shift roles as someone that is involved in the testing process, but she also plays a role in marking the brand as well. As the CEO she wears many hats. Her time in the spotlight has become very valuable. She takes every opportunity that she can get to promote her business, and she stays aware of what the competition is doing as well. Doe Deere has positioned herself as a cosmetics leader that is willing to go the distance to keep her fans interested in what she is selling. She has promoted a lively brand of cosmetics that shift gears and remains separate from all of the other similar clones of cosmetic makeup brands that exist. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns

 

Whitney Wolfe Herd Pushes App Only Dating Community

Dating apps have evolved in a major way. More people are getting dates through their phones, and it has become acceptable as the norm when it comes to finding something new. Whitney Wolfe Herd is one of the women that have enhanced technology with app development, and Bumble was her tool to change the dating app game.

Whitney Wolfe Herd knows a lot about dating apps because this has been a great part of her adult life. She has put her time into other companies, but everyone that sees the innovative spark in Whitney Wolfe knows that helping someone find their match is where Whitney Wolfe Herd appears to shine. She is the entreprenuer that has edited the play book that comes with the standard dating app.Herd has improvised. She decided to make her own rules when it came to dating app rules, and so far this has been a very good thing for women that were seeking something that looks different.

The dating app game has evolved because so many singles have transitioned from the internet. In fact, Bumble is not even accessible from an Internet site. People have to use the app in order to utilize it. This makes it different from the other apps like eHarmony and Plenty of Fish where people can sign into a website if they do not have a phone. With Bumble there was a big push by Whitney Wolfe to actually make her technology something that was app-based only. She did not want to go through the hassle of creating a website platform that could possibly lead people away from the app. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy

One of the main reasons that she realized it was not going to be feasible to utilize a website had to do with location. People that are single are mobile. They’re on the go. It makes sense to have an app where the location and the miles between them and their potential match is viewable. When they are utilizing a website, however, it is impossible to see where they are. This is why Whitney walk put more focus on an app only based dating community. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating Ap

She knew that this would be something that made more sense to men and women that were in their twenties. Whitney Wolfe Herd is also someone that is still in her twenties, so she knew exactly how to stay connected with this generation of millennials. The Founder Of Bumble On The Future Of Dating & Making It In Your 20s

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The Queen of Unicorns

Doe Deere the founder and CEO of Lime Crime is known for her love of all things bright and colorful. Some even refer to her as the “Queen of Unicorns”. Her successful business did not just fall into her lap. Doe Deere has always been an imaginative and entrepreneurial spirit. When she was 13 she started her own temporary tattoo business. She moved from Russia to New York at the age of 17 and spent her young adult years in New York. She was a musician for the duration of her time in New York. She also had a DIY fashion line on eBay that renamed to be “Lime Crime” which is where she got the name for her makeup brand. Doe believes that it is very important to be yourself and embrace which is strongly advocated in her brand name. There are a variety of colors to cater to everyone’s different and bright personality. Not only does she believe in originality but she also thinks it is best to follow your heart when making important decisions in life. She has always gravitated to bright colors but in the year of 2008 makeup trends were more neutral. Doe noticed that others like herself also liked bright colors so she decided to base her makeup brand based upon the colors that were then hard to find. It’s very important for people to be able to express themselves and feel comfortable and accepted in their own skin. Lime Crime gives people the ability to do that. Lime Crime is a company that is solely based upon e-commerce and hugely successful. There are many benefits to have an e-commerce based company one being that feedback usually comes swiftly. One of Doe’s secrets to having a successful business is believing in her vision and consumers. She is always sure to have a clear vision of what she wants to accomplish and who her customers are. This helps her to make even more concrete decisions. Doe works very diverse and busy days. Each day she does different things that contribute to her business as a whole. Some days she may work on making new products and others she may focus on coming up with ways to promote her new products. Doe has been an inspiration for many women not just as a businesswoman but she has given women the inspiration and willpower to be themselves no matter how different they are from their counterparts. She has also empowered people to follow their heart and trust their instincts. Doe Deere has for sure left a colorful mark in the Beauty World with her optimistic and unique demeanor. Learn more: http://www.doedeere.com/