The Queen of Unicorns

Doe Deere the founder and CEO of Lime Crime is known for her love of all things bright and colorful. Some even refer to her as the “Queen of Unicorns”. Her successful business did not just fall into her lap. Doe Deere has always been an imaginative and entrepreneurial spirit. When she was 13 she started her own temporary tattoo business. She moved from Russia to New York at the age of 17 and spent her young adult years in New York. She was a musician for the duration of her time in New York. She also had a DIY fashion line on eBay that renamed to be “Lime Crime” which is where she got the name for her makeup brand. Doe believes that it is very important to be yourself and embrace which is strongly advocated in her brand name. There are a variety of colors to cater to everyone’s different and bright personality. Not only does she believe in originality but she also thinks it is best to follow your heart when making important decisions in life. She has always gravitated to bright colors but in the year of 2008 makeup trends were more neutral. Doe noticed that others like herself also liked bright colors so she decided to base her makeup brand based upon the colors that were then hard to find. It’s very important for people to be able to express themselves and feel comfortable and accepted in their own skin. Lime Crime gives people the ability to do that. Lime Crime is a company that is solely based upon e-commerce and hugely successful. There are many benefits to have an e-commerce based company one being that feedback usually comes swiftly. One of Doe’s secrets to having a successful business is believing in her vision and consumers. She is always sure to have a clear vision of what she wants to accomplish and who her customers are. This helps her to make even more concrete decisions. Doe works very diverse and busy days. Each day she does different things that contribute to her business as a whole. Some days she may work on making new products and others she may focus on coming up with ways to promote her new products. Doe has been an inspiration for many women not just as a businesswoman but she has given women the inspiration and willpower to be themselves no matter how different they are from their counterparts. She has also empowered people to follow their heart and trust their instincts. Doe Deere has for sure left a colorful mark in the Beauty World with her optimistic and unique demeanor. Learn more: http://www.doedeere.com/