Before 1992, Brazil did not allow for the sale of imported vehicles produced in foreign markets. When legislation was passed to allow for importation, Carlos Alberto de Oliveira Andrade saw a big opportunity as the founder of the largest Ford dealership in all of Latin America, CAOA. In addition to founding the company, he also serves as the Chairman of their Board of Directors.
As an entrepreneur, Carlos Alberto de Oliveira Andrade founded CAOA after coming across an interesting opportunity when a Ford Dealership located in Campina Grande went bankrupt. He had ordered a Ford Landau from the dealership and they were unable to deliver it due to the bankruptcy. It was at this time that he proposed that the dealership be passed to him instead of receiving a refund on the car he was never given. He managed to build this dealership up to be quite a success and has become the largest dealership of Ford vehicles in Latin America. This transaction took place in 1979 and he managed to grow the company significantly within the first decade.
When the importation of foreign vehicles became legal, CAOA began to import Renault vehicles for sale in Brazil. Under Carlos Alberto de Oliveira Andrade’s sales expertise, the brand became the top sold import vehicles in Brazil. Overall, the brand was placed in the 5th position among all car sales in the country. When Renault made the decision to try to establish its own presence in Brazil instead of being exclusively represented by CAOA, it quickly dropped 4 positions to the 9th spot.
While Carlos Alberto de Oliveira Andrade was disappointed in Renault’s decision, he found good opportunities in Subaru and Hyundai sales. When he began representing the Japanese company, they saw their sales triple within the first year. As far as Hyundai, 2 other companies had tried and failed to represent the brand to the people of Brazil. When CAOA began representing Hyundai, they saw their sales rise dramatically until they became one of the top selling imports in Brazil. One of the most popular models offered by the company was the Hyundai Tuscon.
Visit their official website: https://caoa.com.br/historia