Luiz Carlos Trabuco Cappi And Growth Of Bradesco Bank In Brazil’s Insurance Market

Born in 1951 in Marilia, Bradesco’s city of origin, Luiz Carlos Trabuco Cappi has been an employee at the bank since the age of 22 years. Luiz Carlos Trabuco graduated from the University of Sao Paulo. After graduating, he joined the bank and passed through the normal path of all levels to become the president of the bank. Luiz Carlos

Trabuco Cappi served as the head of the Banco Bradesco’s insurance department. As the head of the department, Luiz Carlos Trabuco, the bank’s market share in the Brazilian’s insurance market grew from 23 percent to a true quarter of the entire market. The growth of the bank’s market share under Luiz Carlos Trabuco was reflected on the rise in the department’s profits to about 35 percent of Banco Bradesco’s net income.

In March 2009, as an bank executive, Luiz Carlos Trabuco Cappi was preparing to assume the office of the president that was left vacant after Mr. Lazaro Brandao stepped down in October 2017 after serving the bank as the president for 27 years. Mr. Lazaro Brandao had succeeded the first president and the founder of the Banco Bradesco, Amador Aguiar. The bank had been overtaken by Itau Unibanco as the leading bank in Brazil. Mr. Trabuco’s main objective was to serve the municipalities served by Banco Bradesco by doing the best job possible.


Luiz Carlos Trabuco together with other executives such as Alexandre da Silva Gluher and Domingos Figueiredo Abreu played a major role in purchasing of the HSBC Brazil branch after being supported by the then president, Mr. Lazaro Brandao. The branch cost Banco Bradesco $ 5.2 billion giving the bank an upper hand in the fight for the leading position for the private sector. The purchasing of HSBC Brazil branch helped the bank in outperforming the competitors in three segments like total investment funds, number of account holders and branch network.

Luiz Carlos Trabuco Cappi has served the bank and mainly the insurance sector for long and possesses a great deal of confidence and hope for what is to be expected in the industry. Mr. Trabuco has been awarded the award for Insurance Personality of the Year two times bolstering his experience and capability in the market. Luiz Carlos Trabuco Cappi will play a vital role in the success of the South America banking sector as the leader of one of the biggest banks in Brazil.

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