Philippine native Bernardo Chua is a man who became a marketing legend in the Pacific Rim. He was born in a large family, being the youngest of fourteen children. In his younger years, he had pictured himself growing up to become a doctor. As a very young boy, his grandparents would educate him on the healing properties of the Ganoderma mushroom, a medicinal plant used in parts of Asia for centuries for its health benefits. Although he would never attend medical school, he displayed a true desire to want to help people live a healthy lifestyle. See more of Bernardo Chua at Slideshare.
Bernardo Chua was expected to help with his family’s business. However, due to his knowledge of the Ganoderma mushroom, he was hired by Gano Excel, a company that specialized in selling products infused with the mushroom. His job was to market the company’s products. His knowledge and his good-natured personality made him a perfect fit for the job. Gano Excel was able to add a larger clientele and spread their business all over Asia.
After successfully gaining Asian market share, Mr. Chua believed the time was right to launch a campaign and introduce the Ganoderma mushroom to North America. He was named the president of the Gano Excel division for North America. He moved to California and began to recruit individuals for a massive marketing campaign intended to introduce Ganoderma infused products all over North America. After achieving success for Gano Excel, Bernardo Chua decided to start his own company. In 2008, he founded Organo Gold, a company that also specialized in products infused with Ganoderma. Mr. Chua believes that education is the key to continued business success. He ensures that employees of the company are knowledgeable about the products. He also makes sure to hire the most reputable farmers who are familiar with the Ganoderma mushroom. The success of Organo Gold has been broadcasted on Direct Selling News.